Back Office Modernization in the Age of Digital Transformation

As businesses continue to utilize digitalplatforms to for customer attention and improve the buyer journey, we’re seeing an alarming pattern that hurts legacy organizations in Anaheim who’ve been using the same processes and technology for decades.

 
 
 
 
When businesses begin the journey toward Digital Transformation, they tend to focus on customer-facing departments like Marketing, Sales, and Customer Service and neglect the Back Office. While it’s important to improve the customer journey and properly market your offerings, forgetting about specific departments that also service customers, vendors, partners, and staff can inhibit your ability to provide a smooth experience for all parties.

Our View

From our perspective, the Back Office is the heart of your business. If your workflow creates slow downs, the yield of your entire business deteriorates. For example, let’s say a company brings on a new customer in minutes but requires a long time to train a new employee or supplier. That’s an issue because both your employees' abilities and your partner’s products play a crucial role in providing exemplary service to the customer. Therefore, if those elements are not operating efficiently, your client is ultimately the one who pays the price. Your Front Office can only be as seamless as your Back Office, and both must be incorporated in a strategic digital transformation.